Amazon FBA: A Guide On How To Start Using PPC As A Beginner


Amazon FBA has put together a reliable marketing resource using PPC. This marketing tool allows vendors and sellers to purchase more visibility for their products. What that means is the product listings will show up at the top of the search results page. If you are new to PPC or don’t already have a strategy in place, this Project Nine University guide will help.

Amazon PPC -What is it and How Does it Help?

If you are an Amazon FBA seller who wants to gain more customers, using PPC is the way to go. PPC or Pay-per-click is an advertising model where advertisers will pay a fee to Amazon anytime a shopper clicks on their ad. There are three main formats available for PPC.

Sponsored Products
These ads are keyword targeted and allow advertisers to promote individual products.

Sponsored Brands
These ads make it possible for brands to promote a customized headline or a brand logo, and up to 3 products in their ad. It also can send shoppers to either a custom landing page or the seller’s Stores page.

Product Display Ads
These are ads that redirect shoppers to the Amazon product detail pages. Vendors can only use a PDA, and it is used to deliver relevant advertisements to shoppers who have the same interests and buying patterns.

Who Can Use Amazon FBA PPC Advertisements?

Vendors on Amazon can use the Sponsored Brands, Sponsored Products, and Product Display Ads on their advertising console. Sellers must have a professional selling plan to use the Sponsored Products PPCs. Only sellers who also have a brand registry may use the Sponsored Brands PPCs.

What is the price for Amazon’s Pay Per Click Ads?

The cost per click for PPC ads will always depend on what the highest bidder pays. Every advertiser submits their default bid (which is the maximum amount they will pay) for an ad. The highest bidder wins the position for the ad or the ad rank of number one. They also must pay the highest cost per click. However, that is only one cent more than the next highest bid.

For example, if an advertiser wins with a bid of $4.00 and the next highest bidder had a bid of $3.50, whenever their ad is clicked, the cost of the click charged to the winning advertiser will be $3.51.

Can Amazon PPC Help with Improving a Seller’s Rank on the Site?

Amazon’s PPC sales have a direct influence on that product’s organic ranking on the website. It means that the more sales generated from PPC ads will have a positive impact on that seller’s overall ranking with Amazon. That is unlike Google Adwords, which does not help improve ranking.

Do I Need to Use Search Terms or Keywords with Amazon PPC?

Search terms are any search query that a customer will type into Amazon’s search bar when they are looking for a product to buy. The keywords are what the seller bid on during the advertising campaigns. Depending on what keyword match type is used, one keyword may cover more than one customer search term. Therefore, yes, the use of keywords and search terms in PPC ads can be very resourceful when trying to get your products ranking higher in search results.

Take Our Amazon FBA Course to Learn More

If you are interested in learning what it takes to be a successful Amazon FBA Seller, you have come to the right place. Nine University has exclusive courses for Amazon sellers that can help you make a steady income. Check out our website for more details or watch one of our informative videos to learn more. 

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Disclaimer: We do not guarantee that you will achieve results or earn any money using the information we provide. Like any business venture, hard work and effort are required. The successes shown are not typical, and are self reported. You should not expect to achieve similar results. In fact, most clients make little to no money. Use caution and always consult your accountant, lawyer or professional advisor before making any decision concerning your business, investment or finances.

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