When you start your Amazon Fulfillment By Amazon (FBA) shop, there are so many things that you will have to learn and consider. Amazon has a lot of tools that can help you along the way. When it comes to factors you should be aware of, such as protecting your brand and your listings, you should use all of the tools available. In order to use the tools that Amazon offers, you will have to registry your brand. Brand registry requires that you have a trademark. There is, however, a way that you can apply for your brand registry while your trademark is pending. Here is a video on the subject. Keep reading for more.
Normally, Amazon requires a fully-active trademark to apply for your brand registry. The problem with this is that it takes time for your trademark application to be processed and granted. It usually takes from nine months to a year. This is a long time to wait. Especially if you are at a stand still until you have your trademark and brand registry. Instead of waiting for such a long time, you can apply while your trademark is pending so that you can take care of other business matters in a timely fashion.
The first thing that you will have to do is click on the brand registry page from your Amazon FBA account. From there, you will find another page that is intended for those with pending trademarks. As you start the process, you will see that the page states that this is typically an invite-only program. Basically, you will be added to a wait-list. Most of the time, however, the waiting period is much shorter than the nine months that it takes to get your trademark.
Requirements
To apply for your Brand Registry, you must have a pending trademark through the trademark offices in India or the United States as well as an active Amazon Seller Central account or an active Amazon Vendor Central account.
The Process
The process of applying for your Brand Registry is pretty straightforward. You will be prompted to supply some information such as the serial number of your trademark application and your name. You should simply fill out the form completely and accurately and submit it when prompted. The processing of this information should only take a few days. After your submission is processed, you will receive an email with a link to the application for your brand registry.
In terms of starting your business, time really is money. The sooner you can get the ball rolling, the sooner you will start to make money with your Amazon FBA business. This is why it is a good idea to go ahead and apply for your brand registry even if your trademark is still pending.
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