Amazon FBA Seller Failure? This Nine University Student Cations “Don’t Go Too Fast”

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Amazon FBA has very clearly set selling policies, They have outlined potential mistakes Amazon FBA sellers should avoid. However, no matter how careful they are, beginner Amazon FBA businesses easily make mistakes without even realizing it. These mistakes can negatively impact shopper experiences and, in turn, the number of sales. Today, Nine University covers a few of the biggest avoidable mistakes Amazon sellers make when setting up accounts, selling on Amazon FBA, and handling orders.

#1 Amazon FBA Account Setup Fails

The seller account is where Amazon sellers spend most of their time. Here they track ongoing orders, view products being purchased, and make note of the items getting listed on Amazon. The seller account is also where sellers manage inventory, product performance, and control campaign settings. To put it short, the Amazon seller account is the foundation that you need to set up strong without committing random mistakes like the ones listed below.

Registering for More Than One Amazon Seller Account

One seller account per Amazon seller is the norm. Having two accounts or more for a single seller is also an Amazon policy violation that can get all your accounts terminated.

Pointing Amazon Shoppers to Your Website

Amazon sellers shouldn’t include a URL in their product or seller information because that is another policy violation. Though it can be disadvantageous for retargeting and branding, Amazon is a closed ecosystem. So, to increase traffic to your site, you will have to leverage other selling channels.

Copying Another Seller’s Setup

Selling on Amazon is difficult and chances are, your competitors might be violating Amazon policies or may not have an optimized account. Rather than copying someone else (and their mistakes), come up with setup information that aligns with Amazon's best practices.

#2 Amazon Product Listing Mistakes

When it comes to selling on Amazon, product information is the key. You should know that content and format can make or break you. Inaccurate and incorrect Amazon product information can drastically impact profit on Amazon.

Including Sales or Coupons in your Product Title

Sellers might find it overly tempting to add a coupon, sale, or store marketing message in their product title. It’s just a way to help their business stand out on Amazon. However, if you do it, it’s clearly an Amazon policy violation that will hurt you in the long run. Avoid title information with ‘Lowest Price’, ‘30% off’, or any other URL and other information that is considered promotional.

Using Non-Amazon Sanctioned Categories

Amazon always stresses the point that product categories should match Amazon’s browse tree. Before posting product information, check with Amazon’s inventory file templates to ensure you have everything right.

Including Information Amazon Doesn’t Allow in Your Product Title

Amazon product titles have to follow Amazon’s policies: product titles no longer than 100 characters that start with the brand name, if possible. Avoid common product title formatting errors like using HTML code, featuring ALL CAPS, and including symbols.

#3 Amazon Customer Service Mistakes

Fulfillment is what drives Amazon shoppers to the marketplace. Prime members enjoy speedy shipping and pay for the delivery speed. When selling with Amazon, make sure your management and customer-facing policies are pristine. Also, here are a few slip-ups Amazon sellers should avoid.

Late Shipping

As stated earlier, Amazon consumers value fast shipping. Your competitors will likely feature fast and reliable shipping speed. Always be honest and realistic about your shipping dates and shipping price.

Paying for Positive Reviews

Amazon relies on user trust. It’s important that you monitor and improve the variables that influence your customer metrics score, including shopper reviews. But don’t use a gaming system to push the needle in your favor. Leverage and invest in resources to boost your customer service metrics and improve seller feedback management.

Sneaking in Marketing Materials with Packing Materials

Generally, we recommend leveraging Amazon FBA for shipping speed and customer service. It will minimize the risk of promotional materials getting into the package. Nevertheless, if you decide to handle your own fulfillment, avoid including anything about your store in the package.

The Bottom Line

The golden rule that will help every Amazon seller succeeds is this: Put the customers first. Amazon is arguably one of the few companies that stay true to this rule. To take advantage of the Amazon marketplace, make use of courses that teach you how to sell on Amazon FBA. Check out the courses and consulting Project Nine University has to offer. Also, here’s one of their student’s reviews and advice: ‘Don’t go too fast’.

Wherever you are in your Amazon FBA journey right now... from not even started, to deep into selling product, we can help you get to the next level.

Start by watching our FREE 20 Minute Amazon Training:
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Disclaimer: We do not guarantee that you will achieve results or earn any money using the information we provide. Like any business venture, hard work and effort are required. The successes shown are not typical, and are self reported. You should not expect to achieve similar results. In fact, most clients make little to no money. Use caution and always consult your accountant, lawyer or professional advisor before making any decision concerning your business, investment or finances.