Amazon PPC: How Do I Optimize My Account?
Using PPC ads and campaigns can really help your Amazon business. PPC (Pay Per Click) ads are basically advertisements for your products that generate revenue for Amazon. Every time someone clicks your ad, you pay Amazon per click. Here is a video
with some in-depth information from Project Nine University
. It sounds simple, but you should do your homework to ensure that your advertisements are effective. As well as reaching the right audience. Below are some tips on how to optimize your account. And make sure that you are spending your advertising budget wisely.
Be Consistent with Your Campaigns
When you use Amazon PPC, you will be able to set a loose structure for your ads. This means that you can group your ads in one of three ways. By product category, brand, or by top-selling products. It is important that you stick with one style for your campaigns so that you do not end up with repeat ads. This way, your advertisements are efficient and cover all of your products.
Group Similar Products
It might sound like a no-brainer, but it really does help when you put similar items together for a particular campaign. It helps with clarity and direction. When someone views or clicks the ad so that he or she knows exactly what they are looking to buy. It also helps get the attention of the right potential buyers.
Utilize Automatic Campaigns
For your first round of campaigns, let Amazon do the work. When you use automatic campaigns, Amazon will automatically determine relevant keywords for you. This can be a great learning tool when it comes to which keywords should be used with your campaigns. After the automatic campaign, feel free to tweak it and run it manually to compare. As well as get your ads out there even more effectively.
Eliminate Unwanted Queries
Negative keywords can give your campaign a huge advantage. Setting negative keywords can weed out irrelevant searches and save you money . It also ensures that your ad campaign reaches the target consumer groups. You will get the hang of it. Be sure to use Amazon’s automatic options as often as possible as well.
Keep Track of How Much You Spend
Keep a close eye on how much you spend on PPC and compare it to product performance. Picking the right products to spend your advertising budget will help you not to waste money on ads. It will also ensure that products that need a little bit of help will get the right attention.
Set Goals for Your Average Cost of Sales
Keeping a goal in mind for your cost of sales will help you to make profitable sales. In spite of the money that you are spending on your campaigns. This will, of course, only benefit you if you are able to stick to your plan. If you keep pumping money into your advertisements without a clear goal in mind, your profit margin is likely to suffer.
Once you get the hang of it, you should not be afraid to bid on bigger keywords at a higher price. The advantage here is that you will get the keywords that are searched more often. If you can do this, you will ultimately generate more relevant traffic and ultimately boost your sales.
You Can Do it!
If you are wanting to learn more about Amazon PPC management, or are wondering “How can I optimize my Amazon account?”, the people at Project Nine University
can help. Their Amazon FBA course can help you to jump-start your career as an Amazon FBA seller and help to make real your dreams of quitting the nine-to-five!