If you’re new to Amazon selling, you’re wondering how to sell products on Amazon. A huge part of any Amazon purchase involves the product’s image. A product’s image needs to have certain qualities to attract an audience. If the picture you use to show a customer what they could be buying is low quality or full of useless information, they will be less inclined to purchase.

Recently, Dan and Dwight shared a presentation about their secret to making your product images outsell your competition. Dan and Dwight—valuable members of the Nine University team—have been business partners for many years and have built successful Amazon and Shopify businesses together. Thousands of people have flocked to their events to hear their wisdom about how to sell on Amazon and Shopify. 

In a survey shared by Dan early on in the presentation, 48% of shoppers want to see an infographic about a product’s features or uses. 42% want to see an image of the product in use. “Amazon shoppers, like the majority of people in the world, are really visual learners,” Dan shares. 

The first type of product images is referred to as the product shot, which is a shot of the product with a white background. This is the first image that buyers will view. Lifestyle shot is next. This is a less monotonous picture with the product sitting next to other objects or in the space that you would use it (like a kitchen). The product in action shot is a picture that shows the product performing its intended function. The infographic highlights the features of the products, usually through labels.

When choosing your product images, it is important to use all of your photo spaces available. “You are trying to tell your story, you’re trying to emotionally connect, you’re trying to somehow make a connection with the buyer,” Dan explains. If you reuse the same photograph, you are wasting one more chance to connect with your buyer. 

Many gurus who “teach” you how to sell products on Amazon will tell you that you need to make your product images stand out. They might suggest fancy filters or digital designs. The true secret to product images is simple.

If you often wonder how to sell on Amazon Seller Central, Dan and Dwight’s secret only takes three steps. The first step involves displaying a problem to the buyer. “You take your infographics and you identify the problem,” Dan explains. You will then agitate that problem. This could be done on your infographics by pitching through text. Finally, you solve that problem. The solution is your product.

For example, you want to sell bug spray on Amazon Seller Central. In your images, you present a problem. This problem could be displayed through a photograph, like an image of a bug-infested plant. You then want to agitate this problem. You do that by creating dialogue using an infographic photo. “Tired of bugs ruining your plants?” Then, create the solution, “Use my bug spray and get rid of pesky bugs for good!” To further display your solution, you might put a picture of a bug-free plant next to the photo mentioned earlier. This backs your claims and proves your product’s worth. 

If you struggle on how to sell products on Amazon, you aren’t alone. Nine University was created to help people like you find success in the world of Amazon FBA. Interested in 20 minute Amazon training that is absolutely free? Sign up here!